Hi, I’m Avipsa Chopdar.
I make complex products feel clear and human.
I started my career in graphic and visual design, building a strong foundation in visual communication and storytelling. Curious about how digital products work, I taught myself UX and interaction design and gradually moved into product design.
Today, I design complex digital experiences across enterprise platforms, agriculture, and consumer products—connecting user needs with business goals and making complicated workflows easier to understand and use.
Selected Works
Recent works that create
clarity and measurable impact
NexusFlow
Simplifying complex insurance administration workflows.
Redesigned enterprise onboarding and administration experiences, helping teams navigate integrations, communication logs, and operational workflows with greater clarity and control.
Contribution Simplified information architecture, guided onboarding, and clearer operational visibility.

Peeko
Helping parents buy with greater confidence.
Designed a Try & Buy shopping experience that helps parents evaluate baby products before purchasing, reducing uncertainty around product fit, quality, and returns.
Evidence Research with 15 participants

Digital Saathi
Making agricultural support accessible to farmers.
Designed for Cargill, Digital Saathi brings crop guidance, advisory services, market information, and essential agricultural tools together in one accessible mobile and web platform.
Outcome 50K+ app downloads

Work history
Experience across product,
UX, and visual design
UI/UX Designer · WNS (via Tekshapers)
Led UI/UX design for B2B enterprise QC, Admin, and Claims modules spanning device claims, verification, refurbishment, inventory, and order management. Created user flows, wireframes, prototypes, and high-fidelity designs while collaborating with cross-functional teams.
Sr. UX Designer · Cargill
Led UX architecture for global B2B and SaaS platforms across research, information architecture, prototyping, and post-launch optimization. Built a WCAG-compliant design system with 89+ components that reduced design-to-development handoff time by 25%, and partnered with product and engineering on data-heavy tools and AI-powered dashboards.
UI/UX and Graphic Designer · UX Interface Pvt. Ltd.
Created visual identities and marketing collateral for 50+ clients, including the official social-media poster for Baahubali.
Graphic Designer · Talent Quest (Purple Frame Technologies)
Developed marketing materials and e-learning content for GE’s industrial sectors.
Capabilities
How I work across the
product lifecycle
Design
Product and interaction design, information architecture, user flows, scalable systems, prototyping, visual design, and accessibility.
Research
User interviews, contextual inquiry, usability testing, heuristic reviews, journey mapping, analytics, and UX audits.
Collaboration
Design reviews, developer handoff, stakeholder management, mentoring, and cross-functional work in agile teams.
Tools
Figma, Sketch, Adobe XD and Creative Cloud, Miro, FigJam, ProtoPie, analytics tools, Azure DevOps, and Confluence.
Education & Recognition
Foundations and selected recognition
Education
MBA in Human Resource Management
Indira Gandhi National Open University · 2011–2013
B.Tech in Textile Engineering
Biju Patnaik University of Technology · 2004–2009
Selected UX & Product Certifications
User Experience & Interaction Design for AR/VR/MR/XR
Coursera · Apr 2024
Building Generative AI Skills for Creative Professionals
LinkedIn Learning · Sep 2023
UX Foundations: Accessibility
LinkedIn Learning · Oct 2023
Human Computer Interaction
Interaction Design Foundation · Jul 2021
Recognition
3rd place · National Designerthon
IIT Guwahati · App concept addressing Covid-19 pandemic-related issues.
Thanks for exploring my portfolio!